Informations et tendances audio numériques pour août 2017

Triton Digital has released its monthly digital audio Top 20 Ranker for August 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the July data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

Les écoutes totales en semaine restent stables avec 5,3 millions aux États-Unis.

Toutes les mesures clients aux États-Unis révèlent un total de 5 319 918 sessions actives moyennes (SAM) sur la tranche du lundi au vendredi entre 6h00 am et 8h00 pm et 4 543 128 SAM du lundi au dimanche entre 6h00 AM et minuit. 

 
Weekday listening shows highest peak at 2:00 pm

Midweek listening shows peak AAS occurring at 2:00pm in August 2017. Le week-end, les audiences atteignent un pic des SAM à 1h00 pm, avant de décliner progressivement en cours d'après-midi. 

The Sports format shows the largest increase at 16 %

When compared to July 2017, the Sports format showed the largest increase at 16 % in AAS during the Monday through Friday 6am-7pm daypart.

The Detroit market shows the largest increase at 9 %

Looking at the Top 15 markets as compared to July 2017, Detriot showed the largest listening increase at 9 % in AAS during the Monday through Friday 6am to 7pm daypart, followed by Phoenix.

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