
The Triton Ad Platform (TAP) simplifies the process of creating and managing audio advertising campaigns, so you can focus on what matters most - growing your audio business.
Trusted by leading audio publishers around the world, TAP streamlines campaign trafficking, delivery, and reporting. With flexible deal structures, real-time insights, a user-friendly interface, and advanced audience targeting capabilities,
TAP is an essential tool for driving results in audio advertising.
TAP fournit aux radiodiffuseurs, aux services de musique de streaming et aux éditeurs de podcasts des outils nécessaires pour insérer de manière dynamique des annonces audio hautement ciblées directement dans l'audio en direct, à la demande et en podcast grâce à l'insertion publicitaire côté serveur.
Unified Campaign Trafficking
Whether sold directly or programmatically, TAP provides a centralized trafficking workflow that streamlines ad scheduling, asset management, and competitive separation—all in one unified platform.
Omnichannel Audio Delivery
TAP enables ad delivery across live streams, on-demand content, and podcasts—giving publishers the flexibility to monetize effectively across formats and devices.
Advanced
Ciblage
TAP's Data Connect makes audience targeting easy, enabling you to package audio for both digital and local broadcast sales. Target with precision using inclusion/exclusion filters and customizable templates, perfect for streamlined setup and scalable campaigns.
Gestion des contenus créatifs
Simplify ad creative management and delivery with data-driven audio. TAP enables dynamic, personalized ad creative tailored to each listener, helping you deliver more relevant and engaging campaigns at scale.
Programmatique garantie
A Programmatic Guaranteed deal is a direct agreement between a publisher and a programmatic buyer to purchase inventory. In TAP, Programmatic Guaranteed deals compete with other flights and are supported in both TAP Direct and Programmatic workflows.
Prévisions d'inventaire
TAP’s real-time inventory forecasting factors in break patterns, historical impressions, spot delivery, competing campaigns, targeting criteria, frequency caps, and more, giving you a clear, accurate view of available inventory.
Informations en temps réel
Spot trends and optimize performance with real-time data from TAP Explore, TAP Dashboards, and Inventory Availability Forecasting. Use our Metrics API to seamlessly integrate TAP data into your internal data warehouse or BI tools.
Campaign Booking
TAP Direct
Take charge of your direct advertising with TAP Direct. Designed for audio publishers, it puts you in control of campaign pacing, priority, targeting, and reporting, all without relying on third-party DSPs. Fully integrated with Triton's Dynamic Ad Insertion (DAI), TAP Direct ensures smooth ad delivery across live streams, on-demand audio, and podcasts.
Campagne
Prioritization
Easily set delivery priorities across your inventory by assigning tiers, such as standard, sponsorship, or remnant, to ensure optimal pacing and a clear campaign hierarchy within your direct-sold deals.
Direct Campaign Management
Take full control of your direct-sold campaigns, no third-party DSPs required. Manage pacing, targeting, creative assignments, and reporting all in one place.
Revenue Expansion
Tools
Grow your campaign impact with built-in options for programmatic guaranteed deals and reach extension, all accessible directly within your TAP Direct workflow.
TAP Programmatic
Monetize your audio inventory with ease through real-time bidding (RTB). TAP Programmatic connects you to global demand via private marketplaces and open exchanges, giving you scalable revenue opportunities with full control over targeting and ad quality.
Real-Time
Bidding
Scale your monetization with programmatic sales by connecting to multiple DSPs. Enable automated demand through open exchanges or private marketplaces, all while maintaining control and efficiency.
Private Marketplace Setup
Create curated access to your inventory with deal ID management. Control pricing, targeting, and buyer permissions to deliver premium access to your preferred partners.
Inventory Rules & Controls
Maintain full control over your ad placements with customizable rules by geo, content type, ad position (pre-roll, mid-roll), and creative length. Ensure quality, compliance, and consistency across all programmatic activity.
Programmatic Analytics
Access in-depth insights into your programmatic performance, including bid requests, win rates, CPMs, fill rates, and top buyers, to fine-tune your monetization strategy and maximize revenue.