Bonjour! Hello! ¡Hola!

In case you missed it, Français language day took place on Mars 20th, et English Language Day et Spanish Language Day will take place on Avril 23rd.   Selon le Ethnologue, French is the 7th most spoken language, with more than 267 million people around the world reportedly speaking the language, y compris both native and non-native speakers.  

Spanish is la second most spoken language in the world, with more than 471 million native speakers.  Spanish is the official language of Spain and 19 other countries including Argentina, Bolivia, Chile, Ecuador, Guatemala, Honduras, and Nicaragua. 

With more than 370 million native speakers, English is the 3rd most-spoken language around the world and is la official language in more than 50 countries.   

Triton’s global marketplace is rich in inventory en from all corners of the world.  Below you will find a few insightful graphs on the English, French, and Spanish-language inventory within our audio programmatique marketplace.  

 

Device Language vs. Station Language  

Did you know that although a listener may be listening to audio in one language, it does not necessarily mean that their device is set up in then same language?  

Data collected in our programmatic marketplace shows that the device and the station language are the same en more than 80 % of the cases for any of the three languages.   

English stations or shows have a higher penetration de devices set in other languages, including French and Spanish.  

Additionally, English has a higher percentage of devices when ad calls are being made by stations or shows in French or Spanish. 

 

 

Mobile Operating System vs. Station Language  

When we think about what appareil operating system is la most popular in a specific audience, we also look at the station language.  

The graphic below illustrates the differences between the operating systems et station languages, highlighting that a large majority of those that listen to Spanish stations use Android devices.   

In terms of operating systems by country, we see a relatively even split between Android and IOS operating systems in counties where English is the first language.  

 Apart from France where the divide between iOS and Android operating systems are even, more listeners in the Northern Hemisphere tune into French-language stations using iOS devices than Android devices. 

On the other hand, in the Maghreb region, Android devices remain relatively dominant over iOS devices except en Maroc, where more ad calls are made from iOS devices than Android.    

 

As for Spanish stations, Android is the primary operating system for ad calls, with iOS representing a mere 20 %+ of ad calls from stations and shows in Spanish.  

 

 To learn more about our programmatic marketplace or the wide array of inventory within it, contact marketops@tritondigital.com