Informations et tendances audio numériques pour mai 2017

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  Ci-dessous, passage en revue des données de mai, révélant des informations intéressantes sur le paysage audio numérique aux États-Unis.

Les écoutes totales en semaine restent stables avec 5,3 millions aux États-Unis.

Toutes les mesures clients aux États-Unis révèlent un total de 5 343 401 sessions actives moyennes (SAM) sur la tranche du lundi au vendredi entre 6h00 am et 8h00 pm et 4 570 250 SAM du lundi au dimanche entre 6h00 AM et minuit. 

Weekday listening shows highest peak at 2:00 pm.

Midweek listening shows peak AAS occurring at 2:00pm in May 2017. On the weekend, listening shows peak AAS at 1:00pm before gradually declining throughout the afternoon. 

The Modern Adult Contemporary format shows largest gain at 6,55 %.

When compared to April 2017, the Modern Adult Contemporary format showed the largest listening gain with a 6,55 % increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.

The Seattle-Tacoma market shows largest gain at 2,48 %.

Looking at the Top 15 Markets as compared to April 2017, Seattle-Tacoma showed the largest listening gain with a 2,48 % percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.

Year-over-year listening shows consistent growth.

Total listening for all publishers showed positive listening gains when compared to May 2016, with a 11,22 % increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and a 13,46 % increase during the Monday through Sunday 6:00am to Midnight daypart. 

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