En tant que parrain des études Infinite Dial pour les États-Unis, le Canada et l'Australie, nous sommes heureux de partager les résultats de la 2e étude Infinite Dial Australia publiée cette semaine. Elle dévoile une nouvelle mise à jour des habitudes de consommation des médias numériques des Australiens, notamment le temps passé en termes d'audio digital, de podcasts d'enceintes intelligentes, vidéo, mobile, etc.
Parmi les points mis en évidence par cette étude :
- 14 % of Australian consumers 12+ report online listening of AM/FM radio in the last month
- 52 % of Australian consumers 18+ report listening to online audio in the last month
- 53 % of Australian consumers 12+ report using their mobile data allowance to listen to audio via their mobile devices
- 90 % of Australian consumers 12+ report owning a smartphone
- 5 % of Australian consumers 18+ report owning a smart speaker
- 18 % of Australian consumers 18+ have listened to a podcast in the last month
- 13 % of Australian consumers 18+ have listened to a podcast in the last week
- Weekly podcast listeners report listening to an average of 5 podcasts in the last week
- 79 % of those that reported ever having listened to a podcast reported doing so on a smartphone/tablet/portable device
- 74 % of those that reported ever having listened to a podcast reported doing so while at home, followed by 35 % in a car/truck
For more insightful data from the 2018 Australia Infinite Dial Study, Download the Presentation Slides.
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