Informations et tendances audio numériques pour septembre 2017

Triton Digital has released its monthly digital audio Top 20 Ranker for September 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the July data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

Les écoutes totales en semaine restent stables avec 5,44 millions aux États-Unis.

Toutes les mesures clients aux États-Unis révèlent un total de 5 444 524 sessions actives moyennes (SAM) sur la tranche du lundi au vendredi entre 6h00 am et 8h00 pm et 4 584 329 SAM du lundi au dimanche entre 6h00 AM et minuit. 

 
Weekday listening shows highest peak at 2:00 pm

Midweek listening shows peak AAS occurring at 2:00pm in September 2017. Le week-end, les audiences atteignent un pic des SAM à 12h00 pm, avant de décliner progressivement en cours d'après-midi. 

The Sports format shows the largest increase at 14 %

When compared to August 2017, the Sports format showed the largest increase at 14 % in AAS during the Monday through Friday 6am-7pm daypart.

The Houston-Galveston market shows the largest increase at 11 %

Looking at the Top 15 markets as compared to August 2017, Houston-Galveston showed the largest listening increase at 11 % in AAS during the Monday through Friday 6am to 7pm daypart, followed by Philadelphia.

{{cta('bd7af5f4-ff00-482b-862f-fb2d2e7409fc')}}