Partnership Enables SoundCloud's Audience in Australia & New Zealand to be Accessed Programmatically for the First Time
Today, we are pleased to announce that SoundCloud, the world’s leading music and audio platform, has joined a2x®, our premiere programmatic audio advertising exchange. This partnership enables programmatic buyers throughout Australia and New Zealand to execute highly targeted, at-scale buys across SoundCloud’s highly desired listening audience.
Le marché a2x permet l'achat programmatique d'un inventaire audio ciblé en ligne et sur mobile, améliorant ainsi la capacité de gestion, d'achat et de vente des campagnes publicitaires tierces. « La méthode automatisée d'achat basé un marché et de vente d'impressions d'annonces de la plateforme facilite les transactions rapides et précises, générant le prix le plus élevé pour les éditeurs et favorisant la plus grande efficacité au profit des annonceurs.
We are thrilled to add SoundCloud's audience to the exchange," said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. "With the average user listening for up to 62 minutes per session, it's an incredible opportunity for programmatic buyers throughout Australia and New Zealand to reach highly-engaged audiences in high-impact, meaningful way."
To learn more about this partnership, contact solutions@tritondigital.com.
