Why We Became IQG Certified

Earlier today, we announced our compliance with the Trustworthy Accountability Group’s Inventory Quality Guidelines (IQG) initiative. This certification ensures that the inventory transacted through the Triton Digital audio ad exchange, a2x®, adheres to advertising industry standards and best practices that combat digital ad fraud, malware, and piracy in the digital supply chain.

So, what exactly does this mean for the buyers and sellers making transactions through a2x? Let me break it down for you:

As we work to streamline the buying and selling process of digital audio inventory, it is of the upmost importance to us to facilitate quality transactions that meet all of the latest industry standards. That is why we not only completed an extensive training and self-audit, but also commissioned Ernst & Young to independently validate our adherence to the IQG guidelines.  This third-party validation further demonstrates our commitment to quality and transparency.

a2x is the first audio ad exchange to be certified. Even better, a2x is the only digital audio supply to be certified.

If you would like to learn more about the Trustworthy Accountability Group, their Inventory Quality Guidelines, or how to get involved in a2x, please contact our team at a2x@tritondigital.com.

About the Author

Benjamin Masse est un pionnier reconnu en technologie de la publicité programmatique et applications interactives possédant plus de 15 années d'expérience. Au cours de cette période, Benjamin a établi des synergies entre les parties prenantes de l’entreprise et les équipes de développement de logiciels, fournissant des produits toujours plus innovants. As SVP and GM of Advertising at Triton Digital, he spearheads product strategy and development for a2x (Triton's programmatic audio advertising exchange) and Tap (Triton's audio publishers ad server), products which monetize digital content for media companies and unleash advertising efficacy for media buyers. Benjamin est titulaire d'une maîtrise en anthropologie et d'un diplôme d'études supérieures en entrepreneuriat et gestion. En tant que musicien accompli, il apprécie pleinement l'importance croissante de la connexion entre les affaires, la technologie et la culture. Benjamin currently resides in Brooklyn with his family.