NEW YORK, NEW YORK – September 23, 2026 — Expanding its global footprint in the Asia-Pacific region, Triton Digital, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today announced a partnership with Media Prima Berhad, Malaysia's largest integrated media group, to support the company's streaming and podcasting strategy.
Through the partnership, Media Prima will implement Omny Studio for podcast hosting and content management, utilize Triton’s Measurement Solutions, and the Triton Ad Platform (TAP) for streaming and podcast ad monetization.
The deal moves Media Prima's audio business onto a single technology stack covering content production, distribution, measurement and revenue. It also brings the group's radio brands and on-demand catalog into Triton's monetization ecosystem, giving advertisers and agencies programmatic and direct access to Malaysian audio inventory supported by IAB-certified reporting.
"Our audience is not defined by the radio dial anymore," said Alex Poon, General Manager, AI and Smart Services at Media Prima Audio. "Our audiences moved to digital faster than our tools did. Triton Digital closes that gap for us, one platform for streaming, podcasting and monetization across all five stations and our platform Audio+, which allows our teams to focus on programming and commercial strategy instead of stitching platforms together. For advertisers, it means our digital inventory is measurable and comparable to anything else they buy."
Media Prima Audio operates five national radio brands and distributes on-demand audio through Audio+, its streaming and podcast app. The group's wider portfolio spans television, publishing, out-of-home and digital media.
"Audio consumption across Asia-Pacific is accelerating. By combining streaming technology, independent measurement and monetization in a single platform, we help broadcasters and publishers across the region turn that listening growth into sustainable digital revenue and move quicker to build digital businesses around it," said Richard Palmer, VP, Market Development and Strategy (APAC), Triton Digital. "Powering the global digital audio ecosystem means investing in local expertise and long-term partnerships so a publisher in Kuala Lumpur gets the same distribution reach, measurement rigor and demand access as one in New York or London. As Media Prima expands its digital audio capabilities, our job is to make sure the infrastructure keeps pace with its ambition."
Triton operates in more than 80 countries and has built regional supply through its Programmatic Audio Marketplace, which gives buyers access to live-streaming, podcast and music inventory across Southeast Asia.
To learn more about how Triton Digital supports broadcasters and publishers across streaming and podcasting, visit www.tritondigital.com.
À propos de Triton Digital
Triton DigitalMD est le chef de file mondial des technologies et des services pour les industries de l'audio numérique, du podcast et de la radiodiffusion. Présent dans plus de 80 pays, Triton fournit une technologie innovante qui permet aux radiodiffuseurs, aux podcasteurs et aux services de musique en ligne de développer leur audience, de maximiser leurs revenus et de rationaliser leurs opérations quotidiennes. Triton soutient également l'industrie audio en ligne mondiale avec Webcast MetricsMD, le principal service de mesure audio en continu, et Podcast Metrics, l'un des premiers services de mesure de podcasts certifiés IAB dans l'industrie. Fort d’une intégrité, d’une excellence, d’un esprit d'équipe et d’une éthique inégalés, Triton reste déterminé à rapprocher les contenus audio, les audiences et les annonceurs pour alimenter en continu la croissance de l'industrie audio mondiale. For more information, visit www.tritondigital.com.
About Media Prima
Media Prima Berhad is Malaysia’s largest and leading integrated media group with businesses in television, print, radio, out-of-home media, content creation, digital media, commerce and advertising.
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