Triton Digital Launches AdBuilder AI to Help Partners Reach Small and Mid-Sized Advertisers

Triton Digital has announced the launch of AdBuilder AI, a self-serve platform designed to help its partners expand revenue by reaching small and mid-sized businesses.

The platform allows Triton Digital partners to access new demand from high-volume, low-touch buyers without adding staff or shifting focus from larger accounts. Each partner receives a white-labeled marketplace where advertisers can create, book, and pay for campaigns independently.

"AdBuilder AI helps partners capture a new wave of emerging advertisers with minimal operational lift," said Triton Digital Director of Product Management Amber Hunsaker. "It streamlines the entire workflow, creative, trafficking, and billing. Our partners can grow revenue from a historically hard-to-serve tier without changing how they operate."

AdBuilder AI allows advertisers with limited media experience to create broadcast-quality audio ads using AI-generated voices, multilingual support, and sound design. Advertisers can generate ads in seconds without traditional production or approval processes.

The platform integrates with the Triton Ad Platform (TAP), providing partners with centralized visibility across campaigns, inventory, and creative. Partners maintain control of pricing, pacing, and approvals while the platform handles production, scheduling, and fulfillment.

"AdBuilder AI makes it easier than ever to support smaller advertisers," said Antonio Ibarra Fariña, CEO, Grupo ACIR. "With our strong presence in México, we see this as a powerful way to serve small and mid-sized businesses more efficiently and at scale. This is one more step to strengthen Grupo ACIR's and iHeartRadio's leadership in digital radio."

Barrett Media produit quotidiennement du contenu sur les secteurs de la musique, de l’information et du sport. Pour rester à jour, inscrivez-vous à nos bulletins d'information et recevez les dernières informations directement dans votre boîte de réception.