Triton Digital Launches AdBuilder AI to Power Self-Serve Audio Buying

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today announced the launch of a next-generation AdBuilder AI, a self-serve platform designed to help partners expand their revenue footprint by unlocking access to a new segment of advertisers: small and mid-sized businesses.

AdBuilder AI empowers Triton's partners to tap into a new lane of demand, including high-volume, low-touch buyers, without increasing headcount or diverting focus from major accounts. It provides each partner with a fully branded, white-labeled marketplace where advertisers can create, book, and pay for campaigns independently.

"AdBuilder AI helps partners capture a new wave of emerging advertisers with minimal operational lift," said Amber Hunsaker, Director, Product Management, Triton Digital. "It streamlines the entire workflow, creative, trafficking, and billing. Our partners can grow revenue from a historically hard-to-serve tier without changing how they operate."

Built specifically for businesses with limited media experience, AdBuilder AI streamlines every stage of the buying process. With just a brief description, advertisers can generate broadcast-quality audio ads in seconds using AI-generated voice, multilingual support, and sound design. No lengthy approvals. No production delays.

On the back end, AdBuilder AI integrates directly with the Triton Ad Platform (TAP) - giving partners centralized visibility and control across campaigns, inventory, and creative. Partners retain full oversight of pricing, pacing, and approvals while letting the platform handle creative production, scheduling, and fulfillment.

Each AdBuilder AI instance is customized to reflect the partner's brand. Logo, domain, language, currency, pricing rules, and targeting templates are all configurable. That makes it easy to onboard new demand without compromises or risks.

"AdBuilder AI makes it easier than ever to support smaller advertisers," said Antonio Ibarra Fariña, CEO, Grupo ACIR. "With our strong presence in México, we see this as a powerful way to serve small and mid-sized businesses more efficiently and at scale. This is one more step to strengthen Grupo ACIR's and iHeartRadio's leadership in digital radio".

Small businesses, in turn, gain access to a fully automated campaign builder that includes instant creative, real-time reporting and payment by credit card. It all works without requiring media expertise or outside help.

AdBuilder AI is now available to Triton’s partners seeking to expand their audio monetization strategy and capture more of the growing SMB market. To learn more, visit https://TritonDigital.com/.

À propos de Triton Digital

Triton Digital® est le leader mondial des technologies et des services du secteur de l'audio numérique, des podcasts et de la radio. Présent dans plus de 80 pays, Triton fournit une technologie innovante qui permet aux diffuseurs, aux podcasteurs et aux services de musique en ligne de développer leur audience, de maximiser leurs revenus et de rationaliser leurs opérations quotidiennes. En outre, Triton alimente le secteur mondial de l'audio en ligne avec Webcast Metrics®, le premier service de mesure de l'audio en continu, et Podcast Metrics, l'un des premiers services de mesure de podcasts de l’industrie certifiés par l'IAB. Dotée d’une intégrité, d’une excellence, d’un travail d'équipe et d’une responsabilité inégalés, Triton s'engage à relier l'audio, le public et les annonceurs publicitaires afin d'alimenter en permanence la croissance de l'industrie audio mondiale. Pour plus d'informations, veuillez visiter www.TritonDigital.com.