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Triton Digital et le JIC néerlandais comme partenaire de mesure d'audience audio importeront aux Pays-Bas des données validées de podcast et audio à la demande

Communiqué de presse

Wednesday, Nov 06, 2019 10:04 AM EST

Triton Digital et le JIC néerlandais comme partenaire de mesure d'audience audio importeront aux Pays-Bas des données validées de podcast et audio à la demande

NETHERLANDS - NOVEMBER 06, 2019Triton Digital®, the global technology and services provider to the digital audio and podcast industry, and Nationaal Luister Onderzoek (NLO), the JIC for Audio Audience Measurement in the Netherlands, announced today the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service.  The Reports will provide a ranking of the Top Networks as well as Top Podcasts and Audio on Demand in the Netherlands for the first time, as measured by Podcast Metrics.

Certified by the IAB Tech Lab, the Podcast Reports will eliminate inconsistent measurement practices and self-reported data, providing content creators, brands, and media buyers in the Netherlands with long-awaited validated and transparent podcast and audio on demand metrics. Reported entities will be ranked by average downloads, inclusive of audio on demand requests, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

"NLO shares our commitment to furthering the digital audio and podcast landscape through the provision of reliable, trustworthy data," said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. « Avec la consommation croissante des podcasts aux Pays-Bas, nos rapports sur les podcasts aideront les réseaux à mieux comprendre l'ampleur de leurs auditeurs à l'écoute. Ils aideront également les planificateurs médias à prendre des décisions éclairées quant à l'intégration de la publicité pour podcast au sein de leurs stratégies. »

"We are pleased to partner with the world's leading provider of digital audio and podcast measurement to bring this highly anticipated visibility to podcast and audio on demand networks, media buyers, and the industry at large," said Frans Kok, Managing Director at NLO. « Les rapports sur les podcasts vont non seulement accroître la notoriété du contenu des podcasts et de l’audio à la demande aux Pays-Bas, mais serviront également de guide pour aider les annonceurs publicitaires à comprendre les opportunités qui s'offrent à eux afin de tirer parti de l'espace audio numérique en plein essor et d'atteindre leurs publics cibles. »

The first Netherlands Podcast Report will debut in 2020.

Triton Digital's Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2,00 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

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