Le ranker des podcasts du 3e trimestre 2025 de Triton Digital établit un lien entre les tendances d'écoute et le comportement d'achat avant la période des fêtes de fin d'année.
20 novembre 2025
New Demos+ data uncovers correlations between top podcast genres and consumers’ favorite retailer types
News (+7 %) and Sports (+9 %) programming surge amid seasonal shifts
NEW YORK, NEW YORK - 20 novembre 2025 — Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, released today its Q3 2025 U.S. Podcast Ranker, the second installment in its new quarterly reporting series launched earlier this year in tandem with the company’s next generation planning tools powered by Demos+.
Triton’s Q3 data reveals how certain shopper types are more likely to be found among listeners of specific podcast genres, offering valuable intel for brands and marketers ramping up their holiday campaigns for Black Friday and Cyber Monday.
Beyond category-level trends, Triton's Demos+ Top Indexing Programs provide program-level insights into these retail-intent audiences, featuring the Top 50 programs across 40+ audience segments. This granularity enables advertisers to identify variations within genres and meet their target audiences exactly where they are.
The data also spotlights strong overall growth in news and sports content, reflecting how timely storytelling, cultural moments, and personality-driven programming are capturing listener attention in new ways. Trends from the quarter signal fresh opportunities for advertisers to connect with highly engaged, context-driven listeners across genres.
“Podcasts reflect consumers’ broader lifestyles and interests, making them one of the most powerful drivers of both discovery and decision-making for brands,” said Daryl Battaglia, SVP, Measurement Products & Strategy at Triton Digital. “As brands ramp up campaigns for the holiday shopping frenzy, our data continues to help them better understand their audiences and align content with intent in a meaningful way.”
Aperçu du ranker - 3e trimestre 2025
From Playlists to Purchase Paths
(Based on U.S. survey responses by category — reflects the percentage of a genre’s listenership correlated to the retailer type where they shop most)
Triton’s Q3 numbers point to direct correlations between consumers’ most loved retailers and the podcasting content they consume:
● Big-Box Retailers saw the most love from consumers of true crime (87,60 %), comedy (86,60 %), sports (86,30 %), history (85,30 %), and news (84,10 %) programming.
● Department Stores attracted consumers of technology (51,00 %), kids & family (50,70 %), education (49,80 %), music (49,60 %), and business (49,00 %) programming the most.
● Fast Fashion shoppers were mostly drawn to kids & family (41,90 %), music (36,60 %), education (36,40 %), technology (36,20 %) and business (35,50 %) shows.
● Luxury Boutiques garnered the most activity from consumers of technology (25,20 %), kids & family (19,10 %), business (17,70 %), music (17,30 %), and education (17,00 %) programming.
The data also uncovered distinct listening patterns between online and in-person shoppers:
● Les acheteurs en ligne étaient les plus grands consommateurs de programmes de technologie (54,00 %), enfants et famille (51,50 %), santé et forme physique (49,40 %), affaires (49,20 %) et musique (49,00 %).
● In-Person shoppers were the biggest consumers of news (34,70 %), science (34,60 %), sports (33,20 %), fiction (32,40 %), and comedy (32,10 %) programming.
For advertisers, podcasts offer not just cultural influence, but potential purchase intent, making them a powerful signal for where and how consumers spend.
Points marquants du ranker Demos+
(D’après les réponses à une enquête américaine. Reflète les podcasts sur l’ensemble du marché, pas seulement ceux mesurés par Triton)
● Top 10 Podcasts by Unique Audience in Q3 2025:
1. The Joe Rogan Experience [Joe Rogan]
2. The Daily [The New York Times]
3. Crime Junkie [audiochuck]
4. Call Her Daddy [SiriusXM Podcasts]
5. New Heights with Jason and Travis Kelce [Wondery] (up from #12 in Q2)
6. SmartLess [SiriusXM Podcasts]
7. Dateline NBC [NBC News]
8. Stuff You Should Know [iHeart Audience Network]
9. This Past Weekend w/ Theo Von [Theo Von]
10. The Breakfast Club [iHeart Audience Network]
● Top 3 des catégories de podcasts par portée :
1. Comédie (41,0 %)
2. Actualités (29,1 %)
3. Société et culture (24,5 %)
Points marquants du ranker des téléchargements
(Based on server-side measurement from October — includes only sales networks directly measured by Triton Digital)
This month we’re pleased to welcome The Washington Post Podcast Network to our U.S. Podcast Ranker.
● Principaux réseaux de vente par téléchargements hebdomadaires moyens :
○ iHeart Audience Network
○ NPR
○ Audacy Podcast Network
● Principaux podcasts par téléchargements hebdomadaires moyens :
○ NPR News Now [NPR]
○ Up First from NPR [NPR]
○ The Charlie Kirk Show [Salem Podcast Network]
Les tendances à suivre
News Makes Noise: Political Commentary Podcasts Surge
The news genre experienced a 7 % increase in listeners this quarter (from 27,30 % to 29,10 %), marking a clear resurgence in audience appetite for timely commentary and political conversation.
Driving this shift:
● The Charlie Kirk Show surged 68 ranks, from #80 to #12
● The Ben Shapiro Show jumped from #42 to #13
● Candace, hosted by Candace Owens, moved up from #65 to #29
● 40 of the Top 200 Podcasts fell under the news genre
Game On: Sports Podcasts Score Big
Sports programming listeners grew 9 % in Q3 (from 18,20 % to 19,80 %), with the start of the 2025-2026 NFL season sparking increased engagement from sports fans and culture connoisseurs alike.
Driving this shift:
● New Heights with Jason and Travis Kelce broke into the Top 10, from #12 to #5
● The Bill Simmons Podcast jumped from #47 to #28
● The Dan Patrick Show surged from #116 to #87
● 24 of the Top 200 Podcasts fell under the sports genre
“This quarter’s podcasting data proves that the medium is maturing in ways that mirror other forms of premium content, with cross-platform loyalty, higher purchase intent, and new audience growth among younger and more diverse listeners,” added Battaglia. “The insights here help marketers unlock smarter, more inclusive strategies to connect with those audiences across the full audio and video spectrum.”
See What’s Driving the Shift
The U.S. Podcast Ranker blends audience reach and behavioral data from Demos+, developed in collaboration with Signal Hill Insights, to paint the most comprehensive picture of podcast consumption available. This expanded framework reveals what listeners are tuning into, what motivates them, and how their evolving habits are shaping the broader audio economy, offering fresh insights for advertisers, agencies, and publishers to better understand podcast audiences and where the next opportunities lie.
To view the full Q3 2025 U.S. Podcast Ranker, click here.
À propos de Triton Digital
Triton Digital® est le leader mondial des technologies et des services du secteur de l'audio numérique, des podcasts et de la radio. Présent dans plus de 80 pays, Triton fournit une technologie innovante qui permet aux diffuseurs, aux podcasteurs et aux services de musique en ligne de développer leur audience, de maximiser leurs revenus et de rationaliser leurs opérations quotidiennes. En outre, Triton alimente le secteur mondial de l'audio en ligne avec Webcast Metrics®, le premier service de mesure de l'audio en continu, et Podcast Metrics, l'un des premiers services de mesure de podcasts de l’industrie certifiés par l'IAB. Dotée d’une intégrité, d’une excellence, d’un travail d'équipe et d’une responsabilité inégalés, Triton s'engage à relier l'audio, le public et les annonceurs publicitaires afin d'alimenter en permanence la croissance de l'industrie audio mondiale. Pour obtenir plus d'informations, visitez le site www.TritonDigital.com.
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