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Triton Digital intègre Voxnest à Podcast Metrics ; renforce la fourniture de données transparentes et validées au secteur des podcasts

Communiqué de presse

Lundi 25 novembre 2019 8h55 AM Heure de l'Est

Triton Digital intègre Voxnest à Podcast Metrics ; renforce la fourniture de données transparentes et validées au secteur des podcasts

NEW YORK – NOVEMBER 25, 2019Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the integration of Voxnest, an audio technology company specializing in podcasting solutions, with its Podcast Metrics measurement service. Through this integration, clients of Voxnest are able to participate in Triton’s certified Podcast Metrics measurement service and Podcast Reports.   

"We are pleased to collaborate with Voxnest on this integration, and to enable our shared clients to leverage Podcast Metrics to reinforce the integrity of their data and increase the visibility of their engaged podcast audiences within the buying community," said John Rosso, President of Market Development at Triton Digital. « L’un des premiers services à avoir obtenu la certification de conformité aux mesures de podcasts de l’IAB Tech Lab, Podcast Metrics sert de moyen tiers fiable et indépendant permettant aux éditeurs de faire vérifier leurs données d’audience, contribuant ainsi à accroître l’intérêt et la confiance que suscite la diffusion de podcasts en tant que canal de publicité viable et efficace. »

"After receiving our own IAB Tech Lab certification, we wanted to prioritize linking arms with other leaders in the industry," said Francesco Baschieri, President at Voxnest. "As a way to assure our clients of the quality of data they receive from us, we're proud to partner with Triton, who's known for their trustworthy and transparent podcast data. Faire partie de Podcast Metrics aidera nos clients à étendre leur portée et à monétiser davantage leurs audiences. »

Triton Digital's Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2,00 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

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